Mack Hanaman

UX Research & Design Leader

Work

  • All Categories
  • UX Research
  • Product Design
  • UX/UI
  • Events & Workshops

Wrap - A campanion plugin

Wrap is a clean and elegant Multipurpose Landing Page Template. It will fit perfectly for Startup, Web App or any type of Web Services. It has 4 background styles with 6 homepage styles. 6 pre-defined color scheme. All variations are organized separately so you can use / customize the template very easily.

It is a clean and elegant Multipurpose Landing Page Template. It will fit perfectly for Startup, Web App or any type of Web Services. It has 4 background styles with 6 homepage styles. 6 pre-defined color scheme. All variations are organized separately so you can use / customize the template very easily.

  • php
  • html
  • css
  • php
  • wordpress
  • React
  • Javascript
Live Demo

All variations are organized separately so you can use / customize the template very easily.

All variations are organized separately so you can use / customize the template very easily.

SeedPro Grower Storage Enhancements: Scorecard

    Project
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • Product Design
  • User Research
  • Enterprise UX
    Tools & Methods
  • Airtable
  • Contextual Inquiry
  • Material Design
  • Domain Research
  • Research Read-Out
  • User Interviews
  • Customer Support Data
  • Lean UX Canvas
  • Cost/Benefit Analysis
    Industry
  • Agriculture

View on Airtable

SeedPro Grower Storage Enhancements: Domain Data

    Project
  • Enterprise UX
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • Product Design
  • User Research
  • Enterprise UX
    Tools & Methods
  • Airtable
  • User Research
  • User Interviews
  • Material Design
  • Domain Research
  • Research Read-Out
  • Contextual Inquiry
  • Customer Support Data
  • Lean UX Canvas
  • Cost/Benefit Analysis
    Industry
  • Agriculture

View on Airtable

Corteva 2019 Product Showcase: SeedPro Display

    Project
  • SeedPro
  • SAP
  • S/4Hana
  • Print Media
  • Events
    UX Role
  • Visual Design
  • Print Design
    Tools & Methods
  • Figma
  • Sketch
  • Data Visualization
  • Analytics
  • Customer Support Data
    Industry
  • Agriculture

More On BeHance

SeedPro 2022 Info Architecture Map

    Project
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • UX Research
    Tools & Methods
  • Figma
  • Airtable
  • Info Architecture
  • Heuristics
    Industry
  • Agriculture

See Full Map View Findings

Product Platform Strategy: Making the Most of Enterprise UX

World Usability Day, Corteva, 2021

    Project
  • UX Education
    UX Role
  • UX Process Refinement
  • UX Strategy
  • Enterprise UX
  • UX Research
    Tools & Methods
  • Figma
  • Events & Workshops
  • Public Speaking
    Industry
  • UX
  • Agriculture

View Readout

South Africa Seed Production Process Map

    Project
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • Enterprise UX
  • UX Research
    Tools & Methods
  • UX Strategy
  • Process Mapping
  • User Flows
    Industry
  • Agriculture

See Full Map

Corteva Enterprise Product Design System

    Project
  • Design System
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • UX/UI
  • UI Design
  • Ix Design
  • Enterprise UX
    Tools & Methods
  • Sketch
  • Figma
  • Zepplin
    Industry
  • Agriculture

See More Samples

Corteva Enterprise Product Design System

    Project
  • Design System
  • SeedPro
  • SAP
  • S/4Hana
    UX Role
  • UX/UI
  • UI Design
  • Ix Design
  • Enterprise UX
    Tools & Methods
  • Sketch
  • Figma
  • Axure
    Industry
  • Agriculture

See More Samples

Sales Enablement Seed Rep. Dasherboard

    Project
  • Sales
  • B2B2B
  • SAP
  • S/4Hana
  • Design System
    UX Role
  • UX/UI
  • UI Design
  • Ix Design
  • Enterprise UX
    Tools & Methods
  • Sketch
  • Figma
  • PowerBI
    Industry
  • Agriculture

Return Runners LoFi Wireframes / Concept Testing

    Project
  • Sales
  • B2B2B
  • 2-Sided Markets
  • eCommerce
  • B2B2B
    UX Role
  • Product Design
  • Design System
    Tools & Methods
  • LoFi Wireframes
  • Figma
  • Sketch
  • Marvel
  • Concept Development
  • Concept Testing
    Industry
  • Logistics
  • Gig-Economy
  • Service Design

See More Concepts

Return Runners Journey Map

    Project
    Project
  • Sales
  • B2B2B
  • 2-Sided Markets
  • eCommerce
  • B2B2B
    UX Role
  • Product Design
  • User Research
    Tools & Methods
  • User Interviews
  • User Journey
  • Figma
  • Sketch
    Industry
  • Logistics
  • Gig-Economy
  • Service Design

See Full Map

Return Runners Problem Statement

    Project
    Project
  • Sales
  • B2B2B
  • 2-Sided Markets
  • eCommerce
  • B2B2B
    UX Role
  • Product Design
  • User Research
    Tools & Methods
  • User Interviews
  • User Journey
  • Figma
  • Sketch
    Industry
  • Logistics
  • Gig-Economy
  • Service Design

See Full Presentation

Return Runners Interview Guides

  • Sales
  • B2B2B
  • 2-Sided Markets
  • eCommerce
  • Gig-Economy
  • UX Research
  • User Journey
  • User Interviews

User Interview Guide SME Interview Guide

UX Integration and Benefits to SeedPro Development

  • UX Strategy
  • Enterprise UX
  • UX Process Refinement
  • UX Leadership
  • Events & Workshops
  • UX Research

View all Slides

My Toolset

UX Research

I leverage user research before and throughout development to discover, synthesize, and supply critical insights into user goals. UX research is vital to finding business opportunities and defining requirements that guide the development of a successful product. By understanding the user's perspective, we can make empathetic decisions that result in a product that sees business outcomes realized through meeting users' needs.

UX/UI Design

I build interfaces that facilitate users in pursuing their goals. My UI designs are intuitive, navigable, and invisible. In my past projects, I've reduced steps and friction within digital products while polishing away redundant features and design elements. I strive to meet the challenge of having nothing more than enough to create a memorable experience users will decide to rely on time and time again.

Product Design

I've led multi-disciplinary teams with Product Owners to define and map business outcomes for digital products in both commercial and enterprise spaces. My objective is to lead teams to understand their known, the knowable, and the unknowable to create a product that meets business expectations and user goals.

Technical Skills

Figma / XD / Sketch
Insights Gathering & Communication
Wireframes / Prototypes / Mock-Ups
Journey Maps / Info Architecture Maps / Personas
UX Driven UI Design
Design Systems
HTML & CSS
Agile & Requirements Writing

Professional Skills

  • Stakeholder Alignment
  • UX Process Refinement
  • Team Leadership
  • UX Runway & Discovery
  • User & Domain Research
  • Creative Problem Solving

Experience

UX Research Lead - Future ERP, S/4HANA
Corteva Agriscience

2022-2023

Project: Future ERP, S/4HANA, SAP modules.

As the UX researcher, I moderated user interviews, analyzed user data, & synthesized Ux scorecards for various ERP/SAP modules for use in the supply chain division of Corteva. I wrote enhancement requirements for improving usability, created wireframes & prototypes with Ui designers, & presented UX reports to platform leadership.

UX Design/Research Lead - SeedPro, SAP
Corteva Agriscience

2020-2022

Project: SeedPro, an enterprise CRM & SAP interface for managing B2b contract execution within Corteva’s seed production division.

As the UX leader, I ran several workshops to articulate & map Product Owners’ business outcomes to set constraints & expectations. I worked with tech leaders to meet business outcomes by supplying UX data to define requirements, guide my UI designers choices, increase usability, decrease onboarding & training costs, & reduce support times & firefighter practices by increasing user-driven recovery.

Sr. User Experience Designer - SeedPro, SAP
Corteva Agriscience

2019-2020

Project: SeedPro, an enterprise CRM & SAP interface for managing B2b contract execution within Corteva’s seed production division.

As the UX leader, I created & utilized design systems for SeedPro & other enterprise applications at Corteva. Working w/ delivery leads, I created wireframes and prototypes for use by development teams to enhance apps for use by employees & 3rd party representatives. In addition, I lent my design skills to creating presentations for our team, including digital presentations & large-scale print materials.

Product Designer & Project Manager
VestHQ

2018-2019

Project: Harbor, a retirement assistant, providing a simple 1-stop interface for managing 401k/IRA transfers.

My role was to create a simple means of retirement management for users reluctant to utilize employee provided 401(k) programs. Duties included: scoping and execution of UX improvements; heuristic evaluations; finding key insights via user research; communicating findings with C-Suite using deliverables such as mock-ups and prototypes.

UX Designer
ReturnRunners

2018-2018

ReturnRunners is an on-demand return service for retail merchandise, offering customers hassle-free retail returns, creating value for retailers by streamlining disjointed reverse logistics processes, and mitigating return fraud.

I took on the role of a contract UX Designer to define and solve problems within the platform, specifically looking at the back-end and secondary side of their return marketplace. Speaking to users and referencing best practices, I built a mobile app for the secondary market, i.e., for third-party runners.

Additionally, I worked on creating alignment between the UX team's decisions and stakeholders' business outcomes by crafting presentations that made predictions of Return Runners and facilitated client/stakeholder conversation and critique.

UX Designer
NVest Africa

2018-2018

“N-Vest Africa connects resources and skills of volunteers with the needs of organizations to help increase their impact and spur local development.”

- From N-Vest’s mission statement



I work on a 1 month contract with N-Vest to understand the nature of international volunteering from the perspective of the volunteers, the organizations, and as much as possible the beneficiaries. Using that information I worked on creating a digital product that would ease the stress on skilled volunteers when trying to find and decide on a worthwhile opportunity.

Education

Motion Graphics / Design
Savannah College of Art and Design

2013 - 2014
  • MA: Motion Design

Film / Post-Production
Columbia College Chicago

2005 - 2010
  • BA: Liberal Arts & Sciences - Film

UI/UX Design Program
Designation / Flat Iron School

2018
  • UX Research & Design

About Me

Former film student and motion designer and all around maker. I obsess over putting things together, whether by the book or from a rough idea. In recent years, I’ve taught myself to sew a muppet, fix an old vespa-style scooter, and I spend a ton of time building MOC Lego sets.

It’s my belief that time spent understanding how people communicate empowers decision makers to make lasting changes.